YOU MARKET EVERYONE ELSE. WHO’S MARKETING YOU?
Marketing built for radio. Your sales team sells marketing every day. We help make sure they’re selling a station worth buying.
Radio Marketing
Market the product you’re asking your sales team to sell. In other words – Station branding, positioning, promotions, social media, websites and overall visibility.
Personality & Local
Your people and your ocmmunity are what Spotify can’t replicate. We help stations turn personalities, local involvement and community connections into a marketing advantage.
Strategy & Consulting
Sometimes you need another set of eyes – and someone willing to challenge the way it’s always been done.
Marketing built for radio.
Your sales team sells marketing every day. Cedar Valley Media helps make sure they’re selling a station worth marketing. Ditch your Nielson ratings and let us help you.
RADIO BELIEVES IN MARKETING. WE THINK RADIO SHOULD MARKET ITSELF.
Every day, radio stations tell businesses that marketing matters. Build your brand. Stay visible. Tell your story. Be consistent.
We agree.
But who’s doing that for the radio station?
Cedar Valley Media helps broadcasters market the product they’re asking advertisers to buy—from station branding and social media to personalities, websites, promotions and sales strategy.
Because your sales team is only as strong as the product they’re selling.
WE MARKET RADIO.
BRAND & POSITIONING
What’s your station actually known for? What makes it different from Spotify, SiriusXM, another station or somebody’s playlist?
SOCIAL & DIGITAL
Social strategy, content, websites, email, digital presence and making the station look alive outside the transmitter.
PERSONALITY & COMMUNITY
Make the people on the radio recognizable. Put faces to voices. Lean into local personalities, events and community connections—the things Spotify can’t replicate.
CONSULTING & STRATEGY
Station audits, marketing plans, promotions, sales alignment, brainstorming, competitive positioning and ongoing consulting.
MAKE YOUR STATION(S) EASIER TO SELL.
Your account executives shouldn’t have to sell around the station’s brand. The station’s brand should help them make the sale.
When your social media looks active, your personalities are recognizable, your promotions are visible, your website looks professional and your station has a clear identity in the community, your sellers walk into businesses with a stronger product.
Better marketing doesn’t replace great radio sales. It gives great radio sales something better to sell.
LET’S BUILD SOMETHING PEOPLE WANT TO BUY INTO.
Great radio sales start with a great product.
If your station has great personalities, strong local connections and a story worth telling, let’s make sure people know about it.
Cedar Valley Marketing helps radio stations strengthen their brand, market what makes them different and give their sales teams something better to sell.
Sometimes that means a fresh perspective. Sometimes it means a new strategy. Sometimes it means helping you execute it.
Tell us about your station, your cluster or the challenge you’re trying to solve.
Let’s talk radio.
Cedar Valley Media 